GIRO SPORT DESIGN, Established 1985 – Santa Cruz, California.
It’s always been more than just a helmet thing, or a simple bike or snow thing. It’s about the ride. Specifically, your ride. Giro exists to enhance your connection to the ride, and the feelings it brings to life. The sense of freedom and adventure. The desire to win. The joy of living well. From that first day 30 years ago when Jim Gentes opened our doors to the world, we’ve been on a mission to make sure that riding is the best part of a great life. Along the way we’ve learned a great deal, created some notable products, endured some mistakes, pushed ourselves and our competitors to go further, and made friends across continents and generations.
Riding gave us all of this. And led us to you.
Giro is a subsidiary of Vista Outdoor. It manufactures helmets, apparel, shoes, softgoods for cycling, and goggles for skiing and snowboarding. The company was founded in 1985 by Jim Gentes and is headquartered in the Scotts Valley, California area. Giro is a former division of BRG Sports.